Raven Zachary, iPhone Entrepreneur and Founder of iPhoneDevCamps

Raven Zachary is President of Small Society, working with big brands, established companies, investors, and startups on iPhone strategy and product development.

Raven directed the Obama '08 for iPhone application for the Obama Campaign, and has worked with companies such as Whole Foods Market, Zipcar, Clif Bar, and Air New Zealand on iPhone application initiatives.

He is the founder of iPhoneDevCamp, a not-for-profit iPhone developer conference. Raven is also a Contributing Analyst with The 451 Group, an IT industry analyst firm and works closely with O'Reilly Media on iPhone and mobile technology related events and coverage. He is regularly quoted by the press about the iPhone market and is a frequent conference speaker on the topic.

Video Interview: Raven Zachary, Yahoo Developer Network, August 11, 2009

Presentation: "KEYNOTE: iPhone Intelligence: Everything you need to know about launching an iPhone app"

Time: Monday 09:00 - 10:00

Location: To be announced

Abstract:

iPhone development is a rapidly growing field, with tens of thousands of apps able to run on tens of millions of devices. While coding is perhaps the bulk of the work, it is by no means the only effort required to successfully launch an iPhone application. User experience, design, testing, marketing, and customer service are all critical aspects of the iPhone application development process.

In this session, you will learn about the process of launching an iPhone application, focused on all the steps outside of the actual coding effort itself. This talk includes such topics as Apple's submission process, best practices in app marketing, design tips, and user participation.

Presentation: "Business Workshop: Steps in Building Great iPhone Applications"

Time: Monday 14:00 - 18:00

Location: To be announced

Abstract:

Do you have a great idea for an iPhone app with no idea how to make it a reality? In this half-day workshop, iPhone expert Raven Zachary from Small Society will walk you through the process of bringing your iPhone application to market - from the initial concept all the way through launch.

This workshop does not cover iPhone programming. It will appeal to anyone with a good app idea, whether you're an entrepreneur, web designer, developer, or just a passionate iPhone user. iPhone developers will benefit from this workshop as Raven shares best practice learned in the process of launching over a dozen iPhone apps ranging from some of the world's biggest brands to the smallest startups.

Topics will include the writing of an application definition statement, understanding your target audience, creating a product specification, hiring a team, folliowing a process-oriented approach, navigating the app submission process, and marketing.